Keko wins Cannes Lion for Porsche Middle East & Africa
Spectacular drone film captures the versatility of the Porsche Taycan Cross Turismo.
Keko Dubai has been awarded a Bronze Lion in the Film Craft Production – Cinematography category at this year’s Cannes Lions Festival for a film produced for its client Porsche Middle East & Africa (PME), with which the agency has been working since 2019.
Titled Drive2Extremes, the film impressively demonstrates how comfortable the all-electric Porsche Taycan Cross Turismo is on various terrains. Even under the most extreme conditions – from -30°C to +30°C.
The project was a collaboration with film maker Johnny FPV, one of the world’s top drone pilots. The result is a spectacular film that seamlessly transitions between two worlds – Abu Dhabi’s Liwa Desert and Levi in Finland.
One of the thrilling highlights is the transition from one landscape to the other achieved by flying the drone through the rear side windows of the moving car (at approx. 1:40 minutes in the video. Truly a spectacular visual that took great skill and craftsmanship to pull off.
“We are confident that there is almost nothing that the Taycan Cross Turismo cannot do, regardless of the terrain and weather conditions, and we wanted to highlight exactly this aspect. This vision gave rise to a film that impressed not only us, but also the experts of the Cannes jury. Drive2Extremes is the manifestation of unbelievably talented people, a magnificent product, and the courage to venture into something new. This award makes us very proud and encourages us to undertake more exciting projects in the future.” says Dr. Manfred Bräunl, CEO of Porsche Middle East & Africa.
Drive2Extremes was up against 15 international competitors from different industries and it has undoubtedly set a new industry standard through the use of the most advanced drone technology. The technique used to create the stunning images can be seen in hacks episodes of Johnny FPV.
“The collaboration with Porsche Middle East and Africa and Johnny FPV was really inspiring, and a perfect example of partnership at work. And what better end to this collaborative endeavour than to win such a coveted award”, says Brigitte Kemper, CEO of the Keko Group.
In addition to winning the Cannes Bronze Lion, Drive2Extremes has already bagged several other awards. These include 1x silver and 2x bronze awards at the Dubai Lynx Awards, 1x
silver at The One Show and also being crowned Winner for Best Use of Video at The Drum Awards.
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