Likee Launches In-App Football Game to Kick-Off World Cup Season in the MENA region

Likee, a pioneering global short video platform, has kicked-off the road to the 2022 World Cup with a special in-app mini game to celebrate the sport of football. The game invites football enthusiasts on Likee to participate in an interactive game where people can showcase their creativity and ingenuity as they try to score against a moving goalkeeper and defenders.

People form Middle East and North Africa (MENA) region and across the world are filled with excitement as we inch closer to FIFA World Cup 2022. The road to this globally celebrated event is packed with several activations both online and offline to get everyone into the spirit of competition, teamwork and togetherness.

On Likee, once Likers enter the mini football game, a line that depicts the path of the ball after an attempt to score appears and follows the movement of the user’s head. A goalkeeper can be found at the bottom of the screen moving side to side and the objective is to time the release in a way where the user can beat the goalkeeper and score a goal. As more goals are scored, more defenders are placed in the path of the user to make the game even more challenging and fun.

“Football is one of the most popular sports and forms of entertainment that is exceptionally popular in the MENA region as it brings happiness and joy to players, spectators and enthusiasts,” said Gibson Yuen, Head of Likee Global Operations. “We are excited for the 2022 World Cup that will take place from within the MENA region this year and excited to see how Likee users will share the creativity and passion for football on our platform in the weeks leading up to and during this momentous sporting season. We will continue to invest in new activities and challenges that will showcase the spirit of football and will continue to bring happiness and joy to all users on Likee.”

Likee is the world’s leading global short video creation platform with video capture and editing tools equipped with sophisticated special effects. With hundreds of millions of unique monthly users worldwide, the short video platform’s goal is to enable people to create unforgettable moments that help them to exploit their creativity in front of a global community, while generating real and meaningful connections.