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Mastercard collaborates with Tap Payments on first global launch of ‘Click to Pay’ with Payment Passkey service for ecommerce

The partnership helps transform the ecommerce experience by merging streamlined checkout processes with enhanced security

CMOs by CMOs
11 months ago
in Business
Reading Time: 3 mins read
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Mastercard collaborates with Tap Payments on first global launch of Click to Pay with Payment Passkey service for ecommerce
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Mastercard has partnered with Tap Payments, one of the leading payment institutions and technology providers in the Middle East and North Africa, to introduce a global-first Click to Pay with Payment Passkey service for secure ecommerce transactions.

Payment Passkeys will revolutionize the consumer journey by eliminating the need for One-Time-Passwords (OTPs) and enabling device-based biometric authentication methods such as fingerprints or facial scans. By replacing traditional passwords and OTPs, the Mastercard Payment Passkey Service makes transactions not only faster, but also more secure against fraud and scams. This service has been introduced by Tap Payments on Mastercard’s Payment Gateway.

Mastercard’s research shows that 90% of consumers worldwide believe biometrics are more secure and convenient than passwords. The Mastercard Payment Passkey service leverages Click to Pay to secure consumers’ payment details through tokenization and biometric data, safeguarding data from third-party access. Shoppers simply select their Mastercard, already stored securely with Click to Pay, at checkout. Returning customers are intelligently recognized via their device or email address, making it easier for them to check out.

“Our partnership with Tap Payments introduces a new standard in secure, seamless online transactions. By integrating Click to Pay with Payment Passkey, Mastercard is elevating the ecommerce experience, ensuring shoppers can transact confidently with ease, supported by technology that prioritizes both security and convenience,” said Maria Parpou, Executive Vice President, Mastercard Gateway.

The Click to Pay service combined with Mastercard Payment Passkey authentication makes transactions not only faster but also more secure against fraud and scams, ensuring that no payment details or biometric data are shared with third parties.

“At Tap Payments, we are committed to providing our customers unparalleled payment experiences. We believe that every digital transaction is a moment of trust between merchants and shoppers, which is why we continue to implement robust security measures. Our latest collaboration with Mastercard is pushing the boundaries of innovation in ecommerce, making online payments easier, faster and more secure than ever,” said Ali Abulhasan, Co-Founder & CEO Tap Payments.

After launching the service in the UAE, the partners plan to expand it to other markets across Eastern Europe, Middle East and Africa region.

By combining the tokenization of payment credentials with seamless biometric authentication, Mastercard brings together EMVCo, World Wide Web Consortium (W3C) and FIDO Alliance industry standards to speed up and secure the checkout experience.

Tags: MastercardTap Payments
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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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