MENA Young Lions Competition 2023 – Winners Announced

The Public Relations and Communications Association (PRCA) is pleased to announce that Gambit Communications’ Judy Bakieh and Sarah Alsalem have won the MENA Young Lions Competition 2023 for their #WalkInTheirShoes campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.

Responding to a brief set by Gulf for Good, Judy Bakieh and Sarah Alsalem beat a field of 13 teams. Each team had 24 hours to create a campaign that would help Gulf for Good to promote its fundraising platform across the UAE to generate funds for its global work.

Lana Alrichan, the Marketing Director on the Board of Gulf for Good, commented: “At Gulf for Good, we always welcome a challenge, and this competition has allowed us to showcase the exceptional talent of the region’s youth. We are truly humbled to have received an overwhelming number of heart-warming submissions that provide valuable insight for us to further our mission of improving the lives of children around the world. It’s an honour to have had the opportunity to review such inspiring work and we can’t wait to see the positive impact that our chosen winner will create in both the Young Lions competition and the wider world.”

PRCA’s Head of EMEA, Monika Fourneaux MPRCA said: “PRCA is very pleased to be Young Lions representatives in the MENA region for the PR Competition. All competing teams have done an amazing job. The range of creative campaigns goes to show the amazing diversity of young talent in our region. Congratulations to Judy and Sarah for their successful achievement and we wish them well in Cannes. Thank you all for your participation and we hope to see you next year.”