PRCA Launches New Global Advisory Board to Turbocharge International Growth

The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals.

The PRCA’s international growth has accelerated rapidly over recent years: the Association now operates in 70 countries worldwide, with members of staff based in Argentina, Hong Kong, Singapore, Spain, Thailand, the UAE, the UK and the US.

The new Global Advisory Board – comprised of internationally recognised PR leaders – will work closely with the PRCA’s International Director and provide strategic direction to the PRCA as it expands its footprint in established and emerging PR markets around the world.

The PRCA will continue to manage ICCO, the global network of PR associations.

The inaugural Board members are:

• Ahmad Itani, Founder and CEO, Cicero & Bernay Communication Consultancy
• Alison Clarke, Founder, Alison Clarke Consulting
• Elena Fadeeva, Founder and General Director, FleishmanHillard Vanguard
• Fred Cook, Chairman Emeritus, Golin, Director, Annenberg Center for Public Relations
• Gustavo Averbuj, Partner, Regional Director Latam -Ketchum
• Israel Opayemi, Managing Director/Chief Strategist, Chain Reactions Nigeria
• Jim Donaldson, CEO, FleishmanHillard UK and the Middle East
• Jordan Rittenberry, Chairman, Edelman Middle East and Africa
• Lee Nugent, Regional Director APAC, Archetype
• Mary Beth West, Senior Strategist, Fletcher Marketing PR
• Nitin Mantri, Group CEO, Avian WE and President, ICCO
• Omar Qirem, CEO, Edelman Middle East
• Rachel Friend, CEO, W Communications

For more information or if you have any questions, please do reach out to communications@prca.mena.global.