PRCA MENA welcomes Bernays Worldwide as latest member

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the institutional communication focused firm Bernays Worldwide, as its latest corporate member.

Headquartered in the Kingdom of Bahrain, with offices in Europe and Saudi Arabia, the agency works with various media partners around the world and focuses on delivering integrated campaigns, assisting clients in defining and achieving strategic public relations goals, and activating growth opportunities.

Head of PRCA EMEA Monika Fourneaux said: “We’re thrilled to welcome Bernays Worldwide to PRCA MENA. Their focus on global reach, content development, and their specialised Single Point Source platform promises actionable and efficient PR strategies. We look forward to working with Mohammed and his high performing team over the upcoming years.”

Chief Executive Officer of Bernays Worldwide, Mohammed Al-Hammoud, said: “We are delighted to announce our membership in PRCA, which will assist us to strengthen our relationships with notable institutions in this growing industry and gain new insight to support our operations and ongoing projects through the networking and training opportunities provided by PRCA. This partnership strengthens our efforts to promote the communications industry and underlines our commitment to our clients by providing them with consistently better services that enable them to prosper in a fundamentally transformed communication landscape.”