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STARZPLAY launches the first MENA fantasy sports game “STARZPLAY Fantasy Sports”

CMOs by CMOs
2 years ago
in Digital
Reading Time: 4 mins read
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STARZPLAY Fantasy Sports

STARZPLAY Fantasy Sports

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STARZPLAY, one of the leading video-on-demand subscription services in the region, has launched STARZPLAY Fantasy Sports, the first free-to-play Web 3.0 fantasy sports game in MENA.

STARZPLAY Fantasy Sports, launched ahead of the new 2023/24 SERIE A season, will be exclusively available on STARZPLAY Sports. Players can make predictions around live Serie A matches and other regional leagues, from forecasting scores and possession percentages to identifying the first goal scorer via in-game arenas, in order to win fantastic prizes.

The game adds a new dimension to watching live matches on STARZPLAY Sports allowing users to immerse themselves in the excitement of SERIE A and regional football. Players are challenged to use their strategic skills and draw on their football knowledge to win prizes, compete with friends and climb up weekly, monthly, and all-time leaderboards.

STARZPLAY Fantasy Sports awards users real prizes including STARZ$, the in-game currency which can be used to buy NFTs and in future redeemed for vouchers, STARZPLAY subscriptions, SERIE A and football merchandise (t-shirts, match-balls, etc.) and “money can’t buy experiences” such as SERIE A match tickets and meet-and-greet experiences with beloved football heroes starting with the upcoming 2024 Supercoppa Italiana finals in Riyadh. Prizes will also be offered to players by third-party sponsors, opening a new commercial avenue and a unique way for advertisers to reach online gaming and sports fans on a Web 3.0 platform.

While the game is completely free-to-play, players can buy and trade NFTs in a real time marketplace to create their own special team and boost their predictive performance.

Alessandro Masaro, Chief Strategy Officer at STARZPLAY, said: “STARZPLAY’s success in MENA has been underpinned by a never-ending pursuit of innovation. STARZPLAY Fantasy Sports is the first-of-its-kind blockchain service in the region which will give customers a new dimension to engage with sports while competing to win incredible prizes. Our goal is to make STARZPLAY a hub for sports entertainment and provide users and rights’ holders with more opportunities to interact and build stronger and more valuable relationships. We believe this is the first step of a larger plan which will see STARZPLAY Fantasy Sports expand into other leagues and sports in the near future.”

The launch of STARZPLAY Fantasy Sports marks a significant leap forward in the realm of fantasy sports by utilising the most innovative Web 3.0 and blockchain technology. STARZPLAY Fantasy Sports is a responsive HTML5 game running over the Skale Network. The game will be hosted in Amazon AWS as a serverless infrastructure in order to support the peak of users and provide a high-performance and high-quality experience during matches.

STARZPLAY continues to lead the way in offering unique and engaging content to its audience. With the launch of STARZPLAY Fantasy Sports and coupled with thousands of hours of premium content including the best western content, Arabic shows, Turkish favourites, anime, and live sports, STARZPLAY is fast solidifying its position as a leading multi-faceted entertainment hub.

STARZPLAY and STARZPLAY Fantasy Sports are available in 19 countries across the Middle East and North Africa. Fans can start playing STARZPLAY Fantasy Sports at https://games.starzplay.com/.

Tags: STARZPLAYSTARZPLAY Fantasy Sports
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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  • Standard Chartered Expands MENA Custody Network with Egypt Launch
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