Global Ad Market Prospects Upgraded Following Social Media Windfall
Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn – the first uprating in ...
Tag: AD Spend Forecast
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV ...
‘IRL’ Ad Investment Worldwide will Reach $44.4bn in 2022, Still 1.6% down on Pre-COVID Levels
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
WARC Global Advertising Trends: Where is the money going?
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and ...
UK Advertising Spend to Recover Faster Than Key International Markets in 2021
An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results ...
$63bn Removed From The Global Advertising Market In 2020 Due To The Impact Of COVID-19
Traditional media have their worst year on record, led by sharp cuts in automotive, retail, and travel & transport ad ...
2021 UK ADSPEND FORECAST FOR SLOWER RECOVERY
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.