Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC ...
Tag: Consumer Behavior
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases ...
UAE Consumers Turn Cautious Amid High Inflation and Will Start Cutting Back Discretionary Spending, Reveals New Survey
Top two areas for cutbacks are clothes/apparels and fuel Other areas likely to see major reductions are eating out, weekend ...
What Are the Mobile Preferences of the Viewers in Egypt During the FIFA World Cup 2022?
There are only a few days left until the 2022 edition of the FIFA World Cup, which football fans around ...
Three lessons for brands during Ramadan 2022, by WARC’s Alex Brownsell
Three long years have passed since marketers were last able to focus their attention on Ramadan without having to consider ...
Ramadan Shopping Behaviors in Egypt
Ramadan, the most holy season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm ...
The State of Mobile in 2022: How to Succeed in a Mobile-First World As Consumers Spend 3.8 Trillion Hours on Mobile Devices
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to App Annie, ...
Interview – How The Shopping Behavior In Egypt Has Changed, And Some Remained The Same?
BASES Top Breakthrough Innovations award recognizes successful innovations across the globe. The 2021 winners in Egypt have garnered a combined ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.