Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms
Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising ...
Tag: Global Ad Trends
WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Advertising Spend by Big Tech Reached $46.6bn in 2021, Accounting for 6.0% of All Ad Investment Globally
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to ...
‘IRL’ Ad Investment Worldwide will Reach $44.4bn in 2022, Still 1.6% down on Pre-COVID Levels
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
Covid-19 Causes Digital Consumption to Rise By Over 30%, Forming New And Lasting Consumer Habits
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.