WARC Media’s Platform Insights: YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of all internet users ...
Tag: Global Advertising
TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown
TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the ...
WARC Global Advertising Trends: Where is the money going?
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and ...
Global advertising spend set to rise by 12.6% this year to reach US$665bn
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.