Global ad spend in publishing media set to decline 7.7% in 2023 to $47.2bn
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts ...
Tag: Global Trends Report
Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the ...
97% Of Marketers Believe Pandemic-Induced Consumer Behaviors Are Here To Stay And Will Impact 2022 Strategies
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.