Tag: IAB MENA

Established in May 2019 and committed to building a sustainable future for digital advertising, the IAB MENA serves as the regional voice and thought leader of the region’s interactive marketing and advertising industry. As a catalyst for growing the MENA digital advertising economy, the IAB MENA nurtures the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility. It aims to positively influence corporate leaders and policy makers to value diversity and inclusion as a key currency for the growth of the digital economy in MENA through awareness initiatives and enabling thought-starting conversations between its members and partners.