Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC ...
Tag: IPSOS
Ford enters TikTok territory: How the automotive brand captured attention and drove success on the digital platform
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.