Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
Tag: Survey
WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce”
The survey-led white paper explores new and effective opportunities for brands and retailers to sell directly to consumers through social ...
Survey: Young Middle East Consumers Bring Spending Back, 85% Ready to Embrace Pre-Pandemic Shopping, Travel, and Holiday Experiences
Sitecore®, the global leader in digital experience management software, today released its Holiday Shopping Trends 2021 report exploring how consumers ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.