Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms
Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising ...
Tag: WARC Global Advertising Trends
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up
Over-55s globally will spend more than half (54.4%) of their media time online Digital extensions of offline content channels see ...
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV ...
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
Global ad spend in publishing media set to decline 7.7% in 2023 to $47.2bn
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.