What Unilever’s Sherine Abdel Moneim Said about Knorr’s New Campaign

Knorr, the Unilever Mashreq food brand, announced in a press conference the launch of its new campaign “Knorr Taste Sweetens Tomorrow” which aims to raise awareness about the most important practices of healthy nutrition for Egyptians, in cooperation with the Egyptian Food Bank.

The press conference was held in the presence of Dr. Hossam Abdel Ghaffar, official spokesman for the Ministry of Health and Population, Dr. Ahmed Al-Mohammadi, Assistant Minister of Education and Technical Education, Dr. Akram Hassan, head of the Central Department for Curriculum Development, Professor Magdy El-Sayed, member of the National Nutrition Committee, Dr. Mohsen Sarhan, CEO of the Egyptian Food Bank, and actress Yousra El-Lozy, the brand ambassador.

On this occasion, Sherine Abdel Moneim, Marketing Director of Foods and Beverages North Africa, Levant and Iraq at Unilever said: “The idea of the ‘Knorr Taste Sweetens Tomorrow’ campaign came from Unilever’s responsibility to play a prominent and effective role in the Egyptian society as it is one of the most important and largest manufacturers of food products in the world, and its brand “Knorr” is one of the leading products in the food sector in Egypt”.

She added: “the campaign will make a difference in proper nutrition in Egypt as it aims to raise awareness about healthy nutrition and how to encourage people to follow a healthy lifestyle and balanced nutrition.”

She added: “Malnutrition in Egypt encouraged us to have a strong and effective role in confronting this problem since 40% of people in Egypt (60% of them are children) suffer from malnutrition and blood diseases as a result of iron deficiency, which means that there is no awareness about healthy nutrition.”

She explained that the company aims to reach 10 million beneficiaries of the campaign during the year 2023, which is why they chose the Egyptian Food Bank as a strategic partner to reach this goal as it will cover 11 governorates in Egypt through awareness seminars held for families, especially children and mothers in particular, as they are the source of proper nutrition in every home. Further, Fifteen thousand healthy meals will be distributed to schools in the concerned governorates.

It is worth noting that the campaign “Knorr Taste Sweetens Tomorrow” comes in line with the sustainable development goals and Egypt’s Vision 2020, which aims to improve health indicators and reduce malnutrition rates among all age groups in Egyptian society.