Living Yards Reveals the Marketing Strategy for Its Latest Project “The Loft Plaza”

Ahmed Abu Al-Saud, Chief Commercial Officer at Living Yards Developments, stated to “Chief Marketing Officers” magazine that the company’s marketing strategy differs from one project to another, while keeping one common message, which is “Delivering Practical Luxury”.

This statement came during a press conference held by the company today, to announce its latest project “The Loft Plaza” in Egypt’s New Administrative Capital, which will be launched on the twelfth of this June, with an investment of EGP 1.5 billion.

The “The Loft Plaza” will feature 608 units over an area of ​​8500 square meters (ground and 10 floors) with areas ranging from 35 to 400 meters. The ground, first, and second floors for commercial, the third, fourth and fifth for medical, and the rest of the floors for administrative units.

“The Loft Plaza is the largest project for Living Yards. This is why we decided to invest in various marketing mediums such as TV, various exhibitions, and digital marketing (especially social media), in addition to SMS marketing, through which we target both of new and existing customers. This helps us reach our target audience properly”, said Ahmed Abu Al-Saud, Chief Commercial Officer at Living Yards Developments in exclusive statement to CMOs magazine.

It is worth noting that “Living Yards” launched the residential project “The Loft” in 2018, over an area of 23 acres, in the New Administrative Capital. In the following year (2019), they launched “Loft Capital Center”, which is a medical, commercial and administrative project that serves the residents of “The Loft” in the “R7” area.

In 2020, the company launched “Loft Downtown”, an administrative and commercial project featuring ground and 8 floors with different ideas and spaces that suit all customers and investors.

Living Yards Developments is one of the first real estate developers in the New Administrative Capital. Its current total investment is EGP 5.5 billion.