Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared ...
Tag: Marketing
Salesforce Announces CRM Analytics, AI-Based Insights for Sales, Marketing, and Service Teams in Every Industry
During the World Tour Washington, D.C., Salesforce launched CRM Analytics with new innovations that surface AI-powered, actionable insights directly in the ...
New WARC Sustainability Hub in Association with LIONS and the Advertising Association to Champion Best Marketing Practice Worldwide
Reaching net zero, a target global climate scientists say the world must reach by 2050 to manage global warming and ...
WPP Acquires Influencer Marketing Agency “Village Marketing” to Accelerate Creator Economy Growth
WPP today announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy ...
2201 Strongest year ever for marketing budgets globally
WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s ...
Creating the Future of Marketing in MENA: Fahed Moubarak
Believing in the necessity of shedding light on the marketing gurus and their efforts in changing the marketing scene in ...
WARC Awards for Effectiveness 2022 – Customer Experience, Instant Impact and Brand Purpose juries named
A global marketing effectiveness benchmark like no other, the Awards will be judged using the WARC/LIONS Creative Effectiveness Ladder The ...
AXA Egypt Awarded ‘Most Innovative Marketing Campaign’ for 2021
Having been recognized by The Global Economics to be a firm that adopted the ‘Most Innovative Marketing Campaign’ and the ...
WARC Awards for Media 2021 Winners Announced
A total of 56 campaigns across diverse markets and product categories for global brands including adidas, Allianz, Budweiser, Finish, L’Oréal, ...
Interview – Adapting Global Technology to Local Market Needs, the Key to Success of Contact’s Marketing and Digital Transformation Strategy
Contact was the first to apply the concept of installment inclusion in Egypt. In only nine months, we could digitally ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.