Regional experts to share best practices and insights on Immersive Marketing at upcoming MENA Effie TLP in Dubai

Organizer NordStella today announced the details of the upcoming MENA Effie Thought Leadership Program (TLP) Dubai, scheduled for 3^rd March 2023, at the Conference Hall, Dubai Knowledge Park. Part of the long-running MENA Effie Awards, the prestigious event revolves around the theme, ‘Leveraging the Full Potential of Immersive Marketing: Challenges and Opportunities’, and is designed to help marketers communicate and differentiate, using the power of marketing.

“MENA Effie TLP Dubai’s central theme for this year, immersive marketing, can be likened to a fork in the road, where marketers have to make choices that will have far-reaching implications for the industry. This juncture calls for scholarly deliberations, a merging of varied perspectives, effective knowledge flows, and a coming together as a community — which is the key objective of the event,” said Sahar Rafique, Managing Director of NordStella, a company specializing in hosting and publishing meaningful, insight-rich, and in-depth-yet-entertaining content.

The latest edition of MENA Effie TLP Dubai boasts over 15 speakers who are leading some of the marquee brands in the region: Tahaab Rais, Chief Strategy Officer at Publicis Groupe, and Vishal Badiani, Head of Creative Strategy at Snap, will feature in the long line-up of speakers. NordStella has planned an exciting repertoire of keynotes, panel sessions, and deep-dive discussions pertaining to immersive marketing. Entering its third year, the TLP series has garnered immense interest and admiration from the marketing community for its proven ability to not only delve deep into marketing niches and emerging technologies but also give it a strong regional context.

The TLP series builds on the 13-year pedigree of the MENA Effie Awards, one of the region’s biggest and most-celebrated marketing events. After the Dubai edition, the series is set for a KSA debut on 6th March 2023, in Riyadh, owing to popular demand and requests from local marketing professionals. “The meteoric traction of the TLP series in a short span reflects the need for domain-specific knowledge-sharing, community building, and networking. And we are committed to delivering even more value to serve this need-gap,” explained Rafique.