22 Important Instagram Stats for Marketers in 2020

It’s no doubt that Instagram has become a key platform for social media marketing. But do you now how to make the most of it? Here are 22 Important Instagram Stats for Marketers in 2020.

Squarelovin, the User Generated Content Tool’s team released a new report showcasing a range of Instagram stats and usage insights which can help you make more informed decisions about your marketing approach, and improve response rates.

Instagram was published on October 6, 2010 to the iOS App store by American developers Kevin Systrom and Mike Krieger, roughly half a year later the Android version followed.

In only the first two months, one million users already signed up on the photo sharing platform. After one year, Instagram counted 10 million members. Today, the member count has reached 1 billion people (as of May 2019), who share an incredible 95 million pictures on an average day.

According to Squarelovin’s report, Around 200 million Instagram users visit at least one business profile every day. Ads on the photo sharing platform have the potential to be seen by up to 849.3 million users, including 52.9 million young adults.

In general, Instagram has a 18x higher engagement rate for brand accounts than Facebook. Compared to Twitter, rate is even 30x higher.

For more insights, check out the full infographic below..