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Home Insights & Analysis Consumer Behavior

92% of Egyptian parents use their gadgets to entertain their child when they travel

Kaspersky on tendencies of parenting in a digital age

CMOs by CMOs
July 28, 2020
in Consumer Behavior, In-Depth, Insights & Analysis, Surveys
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Responsible Digital Parenting Survey by Kaspersky and Toluna

Responsible Digital Parenting Survey by Kaspersky and Toluna

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While many countries slowly ease the lockdown measures that were implemented because of the coronavirus pandemic, the interest to domestic and international travel starts to increase.

According to “Responsible Digital Parenting” survey that was implemented by Kaspersky in conjunction with Toluna research agency, 92% of the parents in Egypt use their gadgets to entertain their child when they travel. Furthermore, 33% of the respondents try to calm down their children with the help of devices, 22% – aim to gain some spare time for themselves.

As a result, there is a chance that children are often left one-on-one with the gadgets. What is more, 62% of Egyptian children have their own smartphone or tablet, according to the survey. Among such a big number, the majority of children were 9-10 years old when they first got their own device.

Nevertheless, 31% of parents in Egypt have not discussed safety rules on the Internet with their child. It means that the children are not always aware of how to behave themselves safely online.

«Most parents give their children gadgets in order to entertain them, spare some time for themselves or calm down their kids. However, the they shouldn’t use digital devices uncontrolled. It has been estimated by Kaspersky, that 33% of Egyptian parents would like to monitor their child’s digital life better. This can be done by limiting screen time and holding conversations, however, a security solution is needed as well» – states Andrey Sidenko, Head of Child Safety at Kaspersky Network.

It is noteworthy that the “Responsible Digital Parenting” survey was implemented in conjunction with Toluna research agency in the end of 2019 – beginning of 2020. 5000 respondents from META region and Baltic states participated in the survey.

Tags: kasperskyResponsible Digital Parenting SurveyToluna Research
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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