Asharq News announces a New Timing for its Morning Show

Asharq News and Asharq Business with Bloomberg, the business-focused component of Asharq News, announced that Assabah Maa Cyba (Morning with Cyba), the first Arabic business morning show in the Middle East targeting business leaders in the Arab region, will resume with new timing post Eid Al Fitr holidays.

resented by the media and economic expert Cyba Audi, the programme will explore a variety of topics of interest to political, opinion and business leaders in the region.

The morning show presenter, Cyba Audi commented: “Assabah Maa Cyba starts at the early hours of the morning in line with the beginning of the business leaders start of the day. The show offers a rich mix of economic, political and general news, and in-depth personal interviews that closely address the concerns of business leaders in light of the challenges the world is currently facing. The show also includes new segments catering to audiences demands.”

In its new form, the show comprises six 15-minute segments. The first hour focuses on global finance and economic news, corporate news and stories of interest business leaders, including the global financial markets news, geopolitical, economic, corporate, cultural, arts and sports topics.

The programme features a blend of its most in-demand segments and new additions, including The Butterfly Effect Map, Market Map, First Word, On the Radar and Gulf Markets, and interviews with businessmen and traders as well as travel and tourism updates. Other segments aired throughout the week will focus on business leadership, smart devices, cars, aviation and sports.

Since its launch in November 2020 on Asharq News, Assabah Maa Cyba has evolved into a prime example of world-class Arab business journalism. The programme hosted over 400 prominent personalities during the course of 120 episodes.

Distinguished guests at the morning show included: Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture & Arts Authority, His Excellency Dr Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, Her Excellency Sarah bint Yousef Al Amiri, Minister of State for Advanced Technology and Chairwoman of the UAE Space Agency, His Excellency Sultan Ahmed bin Sulayem, Group Chairman and CEO of DP World, Abdulmohsin Al Omran, Founder and CEO of The Family Office, His Excellency Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), and Alain Bejjani, CEO of Majid Al Futtaim Holding.