Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
Amy Samir Ghanem and Hassan El Raddad Join OSN+ Campaign
OSN+, the ultimate destination for premium entertainment, announces the dynamic Egyptian husband and wife acting duo, Amy Samir Ghanem and...
Fawry signed a sponsorship contract with the sisters Farida and Nour Fekry, Egypt’s badminton champions
Fawry, a leading company in the field of fintech and banking services has announced the signing of a sponsorship contract...
Plan.Net Group Expands International Collaboration Network with Launch of Plan.Net TechNest India
Munich, 21 August 2023 — In response to the escalating demand for tech-savvy professionals and critical skills shortage in the...
Mashreq to empower women to make a career comeback with the launch of ‘Reignite’ global programme for Returning Women
Dubai, UAE, 17 August 2023: Mashreq, one of the leading financial institutions in the MENA region, today announced the launch...
The new Serie A season kicks off this Saturday, live and exclusive on STARZPLAY Sports
Football is back this weekend on STARZPLAY Sports as the new Serie A season kicks off on Saturday August 19th....
STARZPLAY launches the first MENA fantasy sports game “STARZPLAY Fantasy Sports”
STARZPLAY, one of the leading video-on-demand subscription services in the region, has launched STARZPLAY Fantasy Sports, the first free-to-play Web...
Mashreq Announces Appointment of Faisal Mohammed AlShimmari as the Head of ESG and Corporate Strategy
Mashreq, one of the leading financial institutions in the MENA region, has announced the appointment of a senior Emirati, Faisal...
Revolutionizing Digital Banking: HUAWEI AppGallery Collaborates with Top Banking Apps in KSA
16th August 2023, Riyadh KSA: In an era of rapid technological advancement, Huawei Mobile Services (HMS) has emerged as a...
FedEx Launches Regional Economy Services in the Middle East
Saudi Arabia, August 16, 2023 – FedEx Express, a subsidiary of FedEx Corp (NYSE: FDX) and the world’s largest express...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.