C-Media Appointed as Advertising Agency for Al-Nahar TV Network in Egypt and Middle East

Al-Nahar TV network, announced the appointment of “C-Media”; A member of Choueiri Group; as exclusive advertising agency in Egypt and the Middle East, as of this January, aiming at expanding advertising market for the TV network in the Gulf region and North Africa.

The TV network (Al-Nahar) noted – in a statement – that it has cooperated with C-Media as it is one of the largest media and advertising services agencies in the Middle East region, further to its great marketing success with many media corporates.

It pointed out that the partnership with C-Media aims to provide distinguished advertising and marketing services to the agency’s list of clients and advertisers, which includes a wide selection of worldwide brands.

Pierre Choueiri, Chairman & CEO of Choueiri Group, commented: “With Al-Nahar, I am pleased to reach a cooperation formula based on a common vision for the TV advertising market in Egypt and the Middle East region, and I am certain that this partnership- which is based on Al-Nahar’s pioneering content and distinctive TV experiences, further to the group’s marketing potential based on the data, statistics and leading technologies in this field  – will enable us to raise our joint performance levels to unprecedented levels.”