Advertising
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to news and reports for advertising industry.
WARC Media’s Platform Insights: YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of all internet users...
Saint Elmo’s gives Long COVID symptoms to gaming characters
Even though COVID-19 as a global health emergency was declared over at the beginning of May, it does not mean...
Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’
Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu...
Serviceplan Middle East Appoints Rawida Saadé Maksoudian as Client Servicing Director
Serviceplan Middle East have announced the appointment of Rawida Saadé Maksoudian as Client Servicing Director. Rawida is a seasoned communications...
WPP’s Landor & Fitch acquires sonic branding agency: amp, expanding its AI-powered brand experience design offer
Landor & Fitch, the world’s largest global specialist brand and design agency, today announces the acquisition of amp: one of...
Budweiser creates “BUD GROUND COOLER”; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity
This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand....
Serviceplan Middle East Wins Global Creative Account for Department of Culture and Tourism – Abu Dhabi
Serviceplan Middle East has been awarded the global creative account for Experience Abu Dhabi, the destination brand managed by the...
Brands find purposeful routes to growth, with tech innovation and social influence leading tactics for commercial success
To help companies improve the business impact of their creative marketing, WARC Creative has today released a report looking at...
Aramex’s Ramadan ad shows the human side of its couriers and sheds light on an unexpected taboo subject
Aramex has produced and published a heartwarming film during the Holy Month of Ramadan about the daily struggles of its...
Eyes on Ramadan: Bridgestone MEA and Serviceplan Middle East Present an Ode to the Fleet Drivers of Saudia Arabia
Bridgestone has launched the 2023 edition of ‘Eyes on Road’, its annual wellness and road safety initiative- ‘Eyes on Ramadan’...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.