Surveys
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the surveys related to the industry.
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...
VICE Media Group unveils The State of Arab Youth survey
VICE Media Group has published the first edition of The State of Arab Youth, its exclusive research and survey on...
A TikTok and WARC report: When entertainment meets effectiveness – a guide to maximising impact
69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok Media...
Research conducted by LEGO Group portrays the importance of friendships on wellbeing of kids
Two in three kids (68%) want to see more toys and characters portray real life. Most kids surveyed (94%) said...
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared...
PR industry Embraces Flexible Working, but Work Remains on Gender Equality – 2022 PRCA MENA Census
Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible...
Global Advertising Spend Forecasts Reduced by $90bn as Digital Slowdown Bites
The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises,...
Good health insurance is top priority right after high salary for MENA professionals, reveals new Bayt.com study!
A new survey by Bayt.com, the Middle East’s #1 job site, revealed a variety of insights about lifestyles of professionals...
Top Gaming Influencers Are Ready To Spend The Highest Sum Of Money On Raising Performance
A new global survey, conducted by Kaspersky, explores the role of performance for groups of gamers and their attitudes towards...
Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.