In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3
The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and...
Gartner Identifies Top Five Trends in Privacy Through 2024
As the number of privacy regulations worldwide continues to grow, organizations should focus on five privacy trends to help meet...
Effective Communications Through New COVID Variants
Communicators have had to keep one step ahead of an ever-moving situation since the COVID-19 outbreak, playing a key role...
Gartner Survey Finds Rise in Business Technologists is Driving Funding for Tech Purchases Outside of IT
Seventy-four percent of technology purchases are funded, at least partially, by business units (BUs) outside of IT, according to a...
Ramadan Shopping Behaviors in Egypt
Ramadan, the most holy season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm...
‘IRL’ Ad Investment Worldwide will Reach $44.4bn in 2022, Still 1.6% down on Pre-COVID Levels
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment...
Honeywell Survey: 96% of Middle East Office Workers Want to Be Informed of their Building’s Air Quality
A survey of office workers in the Middle East (Saudi Arabia, United Arab Emirates and Egypt) conducted by Honeywell (Nasdaq:...
30% of a Twitter poll think the property sector will capitalise on NFTs
Real estate is most likely to be the first sector to widely adopt non-fungible tokens (NFTs) for real-world applications. That...
Spending on Corporate Travel in Middle East set to Rise by 32% in 2022
Business travel expenditure in the Middle East is forecast to rise by 32% this year, following a predicted 49% increase...
UAE Professionals ‘Working More Efficiently’ in 4.5 Day Week – New PRCA Research
7 out of 10 (70%) professionals in the United Arab Emirates (UAE) feel they work more efficiently within a 4...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.