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Home Business

Crescent Enterprises Hosts Columbia Business School Students to Share Business Expertise

CMOs by CMOs
April 7, 2019
in Business
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  • 30 MBA students meet senior management to gain insight and understanding of UAE business practices and landscape
  • Visit marks fifth straight year of collaboration between Crescent Enterprises and Columbia Business School
Crescent Enterprises, the UAE-based diversified conglomerate, hosted 30 MBA students from New York-based Columbia Business School as part of an educational trip designed to increase their understanding of the local business landscape. Part of the school’s ‘Global Immersion: Economic Growth in the UAE’ program, students get the opportunity to visit leading companies and government entities across the UAE, gaining first-hand knowledge of local business practices and the UAE economy. Crescent Enterprises has collaborated with Columbia Business School for five consecutive years on the program, reflecting the company’s commitment to strengthening of ties between the UAE and the US through economic, academic, and socio-cultural initiatives. Crescent Enterprises provided the new batch of MBA students with an overview of the company’s business operations and its development from a regional entity into a global diversified conglomerate. Executives also highlighted Crescent Enterprises’ dedication to advancing global best practices and corporate governance. Students discussed business issues with the management team at Crescent Enterprises. Speaking on the trip, Katie Tsantes, MBA student at Columbia Business School, said: “This trip has enabled us to experience first-hand the UAE business landscape and gain greater insight into the initiatives that the UAE is taking to diversify its economy.  It has been a fantastic opportunity to meet the management team here at Crescent Enterprises and learn from them about the company’s diversification strategy and commitment to sustainable growth.” Neeraj Agrawal, Executive Director, at Crescent Enterprises, said: “Columbia Business School’s Global Immersion program provides us with the opportunity to meet the business leaders of tomorrow, share knowledge and expertise, and raise awareness about the UAE’s development. Engaging with such exciting young minds is an invigorating experience for our executive team, and allows us to share the insights we have gained in transforming Crescent Enterprises into the global organisation it is today. We look forward to continuing our collaboration with the Columbia Business School in the future and wish this group of students every success in their future careers.”
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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