Ghada Othman: Participating in Construction Market Development a Main Pillar of KONE’s Marketing Strategy in Egypt

Ghada Othman, Executive Director of Strategy and Marketing at KONE Middle East, Africa and Turkey, stated that her company’s marketing strategy in the Egyptian market is based on participating in the development of construction market and creating a healthy environment that suits individuals and communities using the latest Leading technology methods in the elevator industry.

This came in response to a question posed by CMOs Magazine to KONE’s Executive Director of Strategy and Marketing during a press conference held today to announce the company’s latest innovations “KONE DX Class Solutions” – the first of its kind in the world.

Othman pointed out that Egypt is one of KONE’s most important markets, not only for MEA region but globally as well.

“According to a recent global statistic, nearly one billion people worldwide will move to new cities within the next 15 years, including about 380 million in the Asia-Pacific region, and about 350 million in the Middle East and Africa, with an average of 140 people every minute. From here begins KONI’s mission to ensure a healthy and suitable environment for this great construction expansion.” Othman Explained.

It is noteworthy that KONE is a Finnish company, established in 1924, with its head office located in Helsinki. KONE class B shares are listed on the NASDAQ Helsinki Ltd. in Finland. The company serves nearly 100 million people in 60 countries around the world. It has about 100,000 employees, serves about 550,000 customers globally, and had annual sales of EUR 9.9 billion in 2020.