Mawdoo3 to Acquire Egyptian Motherhood Website SuperMama

The world’s biggest Arabic content platform, Mawdoo3 acquired Egyptian motherhood website SuperMama for an undisclosed amount on Thursday the 5th of December.

Following the aquisition, Rami Alqawasmi, CEO of Mawdoo3 said in a press interview with MAGNITT, the largest online community for startups across the MENA region, explaining the opportunity that they saw in acquiring the Egyptian motherhood website: “SuperMama is the number one destination for mothers in MENA and the team is composed mainly by women. At Mawdoo3 we really care about empowering women in the workplace and we are proud to be able to say that the Mawdoo3 team is formed by 63% women.”

He Added: “Additionally, like Mawdoo3, SuperMama provides its users with high quality Arabic content, but focusing on mothers, and specialized websites fall within our strategy moving forward.”

It is worth noting that the biggest Arabic content website, Mawdoo3 has raised US$13.5 million, in 2018, in a Series B round led by UK-based investment firm Kingsway Capital with participation from US-based investors Endure Capital.

Launched in 2010, Mawdoo3 hosts nearly 150,000 articles online covering a wide range of topics ranging from lifestyle, health, education and food. And reports more than 45 million unique users a month.

According to Al-Qawasmi, Mawdoo3 is a result of observing a huge gap between trusted and credible Arabic content online and the number of Arabic internet users who search for the information in their native language.

According to internetworldstats.com, there are more than 421 million Arabic speakers worldwide, with 184 million of them are internet users; on the other hand, the Arabic content available online forms less than 1% according to w3techs.com, which include a lot of untrusted sources like user-edited or generated blogs and forums.