Serviceplan Middle East Appoints Rawida Saadé Maksoudian as Client Servicing Director

Serviceplan Middle East have announced the appointment of Rawida Saadé Maksoudian as Client Servicing Director.

Rawida is a seasoned communications and brand expert with over 15 years of experience in delivering outstanding results in brand management. Born and raised in Dubai, she is a dynamic professional who possesses a unique blend of expertise in advertising, shopper marketing, and digital media. Rawida’s impressive portfolio includes managing TTL projects, events and activations for Nokia MEA, followed by marketing communication plans for renowned FMCG brands such as Kraft, Arla Foods, Unilever, P&G, Mondelez International, Johnson & Johnson, BRF, and Al Alali.

Rawida’s expertise extends beyond the FMCG sector to real estate with Emaar & Nakheel, holding companies like Shamal Holding, and technology with Nokia, Blackberry, and YouTube. With a strategic mindset and a team-player attitude, Rawida is committed to driving growth and achieving outstanding results for her agency, team, and clients. Her passion for delivering exceptional work that speaks for itself is evident in her positive “can-do” attitude.

Natalie Shardan, Managing Director, Serviceplan Middle East comments: “We’re thrilled to welcome Rawida to our growing team. Rawida has a wealth of experience in the industry and will definitely add to the skillset of our Client Servicing Department and help us grow our clients’ business, I look forward to her contribution to achieving our goals.”

Rawida Saadé Maksoudian says: “As a recent addition to the Serviceplan Middle East team, I am excited to contribute my extensive knowledge in advertising, shopper marketing, and digital media to the largest independent advertising agency group in the world. I share their passion for developing captivating brands that resonate with consumers and leave a lasting impact. It is an honour to be a part of this dynamic and innovative team, and I am eager to help our clients achieve their strategic goals.”