Snapchat’s annual advertising revenue is forecast to reach $5.2bn in 2024
North America is Snapchat’s largest region for ad revenue but APAC marketers have the highest intention to increase investment. The ...
Tag: forecasts
TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown
TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the ...
TikTok Highlights the Three Trend Forces That Will Define the Year
TikTok has announced the launch of the What’s Next Report 2023, the company’s third annual trend forecast. The global report, ...
WARC Global Advertising Trends: Where is the money going?
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
App Annie Predicts Shoppers Will Spend 1 Billion Hours on Mobile During the Week Prime Day 2021
Amazon Prime Day has officially been announced for June 21 and 22, 2021, and consumers are already gearing up for ...
$63bn Removed From The Global Advertising Market In 2020 Due To The Impact Of COVID-19
Traditional media have their worst year on record, led by sharp cuts in automotive, retail, and travel & transport ad ...
Coronavirus Crisis Accelerates Shift To Digital Advertising
Global advertising expenditure will shrink 9.1% in 2020, according to Zenith’s latest Advertising Expenditure Forecasts.
Internet advertising will exceed half of global adspend in 2021
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, ...
Zenith Media: Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent ...
Recommended Stories
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.