Tag: Kantar BrandZ

Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.2 million consumers, for 20,000 brands in 54 markets.

The Kantar BrandZ Most Valuable Global Brands report is the most definitive and robust ranking available. The ability of any brand to power business growth relies on how it is perceived by customers. Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify their brand’s strengths in the market and provides clear strategic guidance on how to boost value for the long-term. The brands ranked must meet these eligibility criteria:

  • The brand is owned by a company listed on a stock exchange, or by a private company with its financials available in the public domain.
  • Unicorn brands have their most recent valuation publicly available.

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