Interview – It’s Time for Marketers to Focus on Building Strong First-Party Data Relationships and Sustainable Trust
We play a part in supporting economic recovery in the region through "Grow Stronger with Google". We allocated $1.1 million ...
Tag: Marketing
Netacea Research: Skewed Analytics Cost Businesses As Much As Click Fraud
Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by ...
WARC Rankings 2021 are released – the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
The WARC Creative 100, Effective 100, and Media 100, a suite of global rankings and the ultimate independent gold standard ...
Creative Industry Summit Launches its 12th Edition, Bringing Together 780 Speakers to Cover 21 Tracks
Creative Industry Summit launched today its 12th Edition, taking place in Cairo, for four days, bringing together the top-notch gurus ...
Epson appoints Natalie Harrison: Head of Marketing Services, MEA
Epson has appointed Natalie Harrison as head of marketing services for the Middle East and Africa (MEA) region. In this ...
Ghada Othman: Participating in Construction Market Development a Main Pillar of KONE’s Marketing Strategy in Egypt
Ghada Othman, Executive Director of Strategy and Marketing at KONE Middle East, Africa and Turkey, stated that her company's marketing ...
WARC Awards for Effectiveness 2021 – Shortlists Announced
A total of 103 entries from 29 different markets, covering a wide range of categories for global and local brands, ...
Hisense Named Official Marketing Partner of UFC
UFC and Hisense announced a distribution and marketing collaboration centered on UFC FIGHT PASS® which will be released on VIDAA-powered ...
Living Yards Reveals the Marketing Strategy for Its Latest Project “The Loft Plaza”
Ahmed Abu Al-Saud, Chief Commercial Officer at Living Yards Developments, stated that the company's marketing strategy differs from one project ...
App Annie Shares European FCs Leverage Mobile to Increase Fan Engagement
European football continues to expand its international footprint and leagues are exploring ways to create expanded fan engagements outside of ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.