WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Tag: Media Consumption
Three lessons for brands during Ramadan 2022, by WARC’s Alex Brownsell
Three long years have passed since marketers were last able to focus their attention on Ramadan without having to consider ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
T.V vs. Digital; Who Is Set to Benefit From Media Consumption Shifts, This Ramadan?
CMOs magazine spoke with number of marketing and digital media experts to discuss their expectations of the volume of advertising ...
Zenith Media: Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.