D/A Reveals Near Full Consumer Confidence in The Saudi Arabian Economy
Economic incentives, oil price improvements, and positive public news has caused overall consumer confidence in Saudi Arabia to spike to ...
Tag: Sila CSI
The Sila (Arabic for connection) Consumer Sentiment Index (Sila CSI) is an index of over 100 million data points on social media and was developed in 2020 as an indicator to measure perceptions of the economy, business and employment in the GCC. It excludes news and only focuses on conversations about those topics. The language used is then analysed using Natural Language Processing and AI to determine sentiment in Arabic dialects.
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.