Snapchat’s annual advertising revenue is forecast to reach $5.2bn in 2024
North America is Snapchat’s largest region for ad revenue but APAC marketers have the highest intention to increase investment. The ...
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North America is Snapchat’s largest region for ad revenue but APAC marketers have the highest intention to increase investment. The ...
The third and final WARC Rankings is now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
Ranked #1: Campaign: ‘Phone It In’ by PHD Auckland and Colenso BBDO Auckland for Skinny | Agency: Mindshare New York ...
The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence, ...
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights ...
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The ...
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 ...
The juries are announced for the WARC Awards for Middle East & Africa 2024 in association with LIONS. Celebrating marketing ...
The WARC Awards for Effectiveness 2024 have named the 15 jury chairs that will guide the juries to award the ...
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the ...
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