How Messaging Can Personalise Complex Customer Journeys and Drive Brand Growth?
Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer ...
Tag: WARC
WARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. It delivers anintegrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective.
WARC services include 18,000+ case studies, 90,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,200+ client companies, 21,500+ active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US, China and
Singapore.
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of ...
Gold, Silver and Bronze winners announced for the WARC Awards 2024 Middle East and Africa
The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 - Middle East and Africa. Now in their ...
Snapchat’s annual advertising revenue is forecast to reach $5.2bn in 2024
North America is Snapchat’s largest region for ad revenue but APAC marketers have the highest intention to increase investment. The ...
WARC Rankings 2024: Effective 100 revealed – the world’s most awarded campaigns and companies for effectiveness
The third and final WARC Rankings is now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
WARC Rankings 2024: Media 100 announced – the world’s most awarded campaigns and companies for media
Ranked #1: Campaign: ‘Phone It In’ by PHD Auckland and Colenso BBDO Auckland for Skinny | Agency: Mindshare New York ...
WARC Rankings 2024: Creative 100 revealed – the world’s most awarded campaigns and companies for creativity
The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence, ...
Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights ...
Latest research by WARC shows highly awarded creative campaigns are significantly more effective
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The ...
Brands face challenges in planning for quality marketing in an AI-driven world
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.