WARC reveals insights from the winners of the 2023 Cannes Creative Effectiveness Lions
WARC, the global authority on marketing effectiveness, has today released ‘Creative Effectiveness Lions 2023 - Insights from the winners’, a ...
Tag: WARC
WARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. It delivers anintegrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective.
WARC services include 18,000+ case studies, 90,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,200+ client companies, 21,500+ active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US, China and
Singapore.
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the ...
Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. ...
Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has today ...
Grand Prix and Gold winners announced for the WARC Awards for Effectiveness 2023 in association with LIONS
Honouring the best ideas that deliver business results, the final and highest accolades of the third global WARC Awards for ...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer: ...
Silver and Bronze winners announced for the WARC Awards for Effectiveness 2023 in association with LIONS
Honouring the best ideas that deliver business results, the first winners are now announced for the WARC Awards for Effectiveness ...
WARC Media’s Platform Insights: YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of all internet users ...
Brands find purposeful routes to growth, with tech innovation and social influence leading tactics for commercial success
To help companies improve the business impact of their creative marketing, WARC Creative has today released a report looking at ...
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
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