CMOs Magazine is revealing the TV ad rates for Ramadan 2020 on the most popular TV channels in Egypt.
For drama, “On TV”, “DMC” and “Al-Nahar” channels topped the list of the most expensive channels this season, at a rate of 350,000 EGP per spot “30 seconds” with the series “Al-Nehya” & “Al-Ekhteyar” on ON TV, “Al-Prince” & “Valentino” on DMC, and “Sultanet Al-Moez” on Al-Nahar TV.
While “Ramez Majnoun Rasmy” prank show topped the list of TV programs at 300,000 EGP per spot “30 seconds”.
Among TV channels which offered full advertising packages, CBC topped the list at a rate of 11 million EGP for 180 spots “30 seconds” divided into 80 Spots on CBC, 50 on CBC Drama, likewise on CBC Sofra.
For “Madfa’ Al-Iftar” ad rates, Al-Hayat and ON TV topped the list with a 2.5 million EGP package for each.
For more details, below is the full list of TV ad rates for Ramadan 2020 on Egypt’s most popular TV channels:
Ramadan rate card for ON TV channel:
ON TV channel set the rate of 30 seconds spot at 350,000 EGP for the series “Al-Nehaya” and “Al-Ekhteyar”, followed by “Rgalet Al-Bait”at 300,000 EGP, and “Forsa Tanya” and “Omar w Diab” at 250,000 EGP.
The channel also set a fixed rate of 250,000 EGP for each of its programs “Kol youm”, “Ahla Akla”, “Quloub Amerah” and “Ala Abwab Al Fetan”. While the ad rate of “Madfa’ Ramadan” package reached 2.5 million EGP for the main plate and 1.25 million EGP for “Before Al-Madfa'” package.
Ramadan rate card for DMC channel:
DMC channel set the rate of 30 seconds spot at 350,000 EGP for the series “Valentino” and “Al-Prince”, followed by “Rgalet Al-Bait”, “Forsa Tanya” and “Lama Kona Soghayareen” at 250,000 EGP.
While the ad rate of “Madfa’ Ramadan” package reached 2 million EGP for the main plate and 1.5 million EGP for “Before Al-Madfa'” package.
Ramadan rate card for CBC channel:
CBC channel set the rate of 30 seconds spot at 350,000 EGP for the series “Layalina 80” and “Wenheb Tany Leh”, followed by “Rgalet Al-Bait”, “Forsa Tanya” and “Kheyanet Ahd” at 250,000 EGP for each.
Also, the channel set a full package at 11 million EGP for 180 spots “30 seconds” divided into 80 Spots on CBC, 50 on CBC Drama and 50 on CBC Sofra.
While the ad rate of “Madfa’ Ramadan” package reached 2 million EGP for the main plate and 1.5 million EGP for “Before Al-Madfa'” package.
Ramadan rate card for Al-Hayat channel:
Al-Hayat channel set the rate of 30 seconds spot at 350,000 EGP for the series “Al-Fetewa” and “B 100 Wesh”, followed by “Lama Kona Soghyareen”, “Kheyanet Ahd” and “Omar w Diab” at 250,000 EGP for each.
The channel also set a rate of 200,000 EGP for the program “4 Sharea Sherif” and 150,000 EGP for each of “Takat w Harakat” and “Al-Donia b-Kheir”.
While the ad rate of “Madfa’ Ramadan” package reached 2.5 million EGP for the main plate and 1.25 million EGP for “Before Al-Madfa'” package.
Ramadan rate card for Al-Nahar channel:
“Sultanet Al-Moez” topped the list of Al-Nahar channel’s serries at 300,000 EGP per spot “30 seconds”, followed by “Shahed Ayan”, “Gama’ Salem”, “Welad Embaba”, “Al-Qamar Akher El Donia” and the cartoon series “Bakkar” at 250,000 EGP for each.
For programs, The channel also set a fixed rate of 250,000 EGP for each of its programs “Akher Al Nahar”, “Ask with Doaa”, “Al-Brova”, “Loqma Haneya”, “La’allajom Yarje’oon”, “Khatawat Al-Shaitan”, “Hekayet Hayah”, “Fekr”, “Akla Beity”, “Men El-Akher” and “Al-Mehazarateya”.
Ramadan rate card for MBC Masr channel:
MBC Masr channel set a fixed rate of 200,000 EGP per spot “30 seconds” on its TV series and programs during Ramadan, except for its prank show “Ramez Majnoun Rasmy” at 300,000 EGP per spot.
Ramadan rate card for Al-Qahera Wal Nas channel:
Al-Qahera Wal Nas channel set a fixed rate of 75,000 EGP per spot “30 seconds” on its TV series and programs during Ramadan, except for its TV show “Sheikh Al Harah Wal Garee’a” at 100,000 EGP per spot.
Ramadan rate card for Egypt’s official TV “Channel 1”:
Egypt’s official TV channel “Channel 1” set a fixed rate of 150,000 EGP per spot “30 seconds” on each of its TV series “Kheyanet Ahd” and “Lama Kona Soghyareen”.
For programs, the channel set a rate of 200,000 EGP per spot “30 seconds” on “Al-Tasse’a” and 150.000 on “Al-Qenaaa'”. While the programs “Aklet Ramy”, “Al-Roshd Al-Deeny”, “Sabah Al-Kheir Ya Masr” and “Dr. Ali Gomaa’s program” reached 100,000 EGP for each.
Also, the channel set a full package at 5 million EGP for 300 spots “30 seconds” divided into 90 Spots inside “Al-Tasse’a” program, 120 inside dramas and 90 inside the other programs.
While the ad rate of “Madfa’ Ramadan” package reached 1,5 million EGP for the main plate and 1 million EGP for “Before Al-Madfa'” package.