UMS Signs MOUs with Al-Arabia OOH and MBC Group
In a press conference held today in Cairo, two memoranda of understanding were signed between the United Media Services Group (UMS), and both of Al-Arabia for Outdoor Advertising and MBC Group.
The First MOU between the United Media Services Group (UMS) and Al -Arabia for Outdoor Advertising related to cooperation in the development of OOH advertising in Egypt according to the latest technology in this field.
The second MOU between United Media Services and MBC Group includes cooperation across three lines of action. The first is the shared confrontation of piracy by doubling the joint efforts between the two sides and providing technical resources – at the technological level – necessary to confront this negative phenomenon.
The second line of action related to cooperation in the production of major dramas, while the third one includes possibility of cooperation in distributing productions of the United Media Services group outside Egypt.
The signing of the MoUs was attended by Hassan Abdullah, Chairman of United Media Services and members of the Board of Directors, Muhammad Al-Khuraiji, Chairman of t Al-Arabia OOH advertising, and Sam Barnett, CEO of MBC.
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