WATCH IT Unveils New Brand Identity

WATCH IT, the VOD service provider has unveiled a new brand identity as part of the continuous growth of the platform. This comes with a complete overhaul of the user interface of WATCH IT and new features in an effort to provide a seamless and enjoyable streaming service.

The new interface includes new features, which include more user profiles, multiple device logins, WATCH IT Original productions, new exclusive acquisitions, and cultural safety options among many more features; in a new and improved user interface that will enhance the overall experience for the user and invite new watchers to the platform.

“The new strategy aims at making WATCH IT a pioneering VOD platform that includes the largest content library in the world, through providing family-friendly entertainment content all over the world with a unique user experience; with a commitment to preserve the authenticity and the Egyptian and Arab identity.”, said Nashwa Gad, WATCH IT’s managing director, in a press conference.

She added: “The new brand identity has been built with experts in the VOD industry and marketing, and surveys for WATCH IT’s subscribers and non-subscribers as well so that the new identity meets the needs of all users of all ages and desires. Browsing has become easier whether by phones, smart TVs, or PCs further to developing the video player to be smoother and more interactive with the user as well as developing the feature of personal accounts for more than one user in the single subscription, and other new features that have been added to the new form of the platform.”

“The platform has competitive advantages that make it at the forefront in the Arab region, as it has the largest library of safe and suitable content for all family members, up to 50,000 hours, including a wide variety of originals, which reflect the drama of society through flexible integration and cooperation with its partners in Egypt and a large number of other countries, in addition to owning the distinguished Maspero library, and this integrates with the radical development in the form of the application and the technology used to operate it”

WATCH IT, a subsidiary of “United Media Services”, is an Egyptian Video-on-demand (VOD) platform that was launched in 2019 coinciding with the holy month of Ramadan. The platform was created to display classic Egyptian artworks, movies, and Ramadan series.