What Does Amazon Acquisition Of MGM Mean For Other Streaming Apps?

Amazon has recently agreed to buy MGM studios in a huge deal, with the sale giving Prime streaming service a huge access to content.

What could this mean for other streaming giants such as Netflix and Disney+? App Annie, the leading mobile data and analytics company, shares its latest commentary and insights on this.

“Consumers are set to spend well over 1 trillion hours on video streaming apps on Android phones alone in 2021, as consumers turn to mobile to stream their favorite shows even while stuck at home during COVID-lockdowns — proving the accessibility of apps can’t be beat, even if your commute is from the bed to the desk to the couch. In Q1 2021 alone, consumers spent over a quarter billion hours on video streaming apps alone — up 15% YoY and up 70% from 2 years prior.  In Q1 2021 in the US, YouTube remains the market leader in time spent, followed by Netflix, Hulu, Twitch and Amazon Prime Video. While TikTok is not a traditional streaming provider, it would rank 2nd amongst video streaming providers.  In Q1 alone, Americans spent nearly $770 million, +25% from Q4 2020, through mobile on the top 20 video streaming providers, largely through in-app subscriptions.” Lexi Sydow, Sr Market Insights Manager, App Annie.

Top Video Streaming Apps by Time Spent on Android phones in the US
Q1 2021

1. YouTube
2. Netflix
3. Hulu
4. Twitch
5. Amazon Prime Video
6. Tubi TV
7. Disney+
8. tv
9. Roku
10. YouTube Kids

————

1. HBO Max

Top Breakout Video Streaming Apps by Downloads (Q1 2021 vs Q4 2020)
Q1 2021

1. Discovery Plus
2. YouTube
3. CBS
4. CW Network
5. Paramount+

————

1. HBO Max
2. Peacock TV

Note: Aggregate growth from Q4 2020 to Q1 2021

Top Video Streaming Apps by Consumer Spend, Q1 2021 US

1. YouTube
2. Disney+
3. Twitch
4. HBO Max
5. Hulu
6. Netflix
7. Crunchyroll
8. STARZ
9. Paramount+
10. Amazon Prime Video
11. FunimationNow
12. BET+
13. Discovery Plus
14. Peacock TV
15. Viki
16. Pantaya
17. SHOWTIME
18. Philo
19. NOGGIN
20. VRV

Note: Not including sports or news streaming services.

Additional Data:

• Global consumer spend in Amazon Prime Video grew 180% year over year in Q1 2021.
• Global average monthly active users in Amazon Prime Video grew 35% year over year in Q1 2021.
• Cross app usage of Amazon Prime Video in April 2021 on iPhones in the US was:

• • 65% cross-app usage with Netflix
  • 33% cross-app usage with Hulu
  • 28% cross-app usage with Disney+
  • 21% cross-app usage with HBO Max

“Globally, Netflix emerged as the #1 breakout app by time spent in 2020 across key markets in Asia, LATAM, North America and Europe, while YouTube remained the runaway leader, except for China, for average monthly time spent per user — outpacing rivals by up to 6x. TikTok’s user overlap with top streaming apps grew dramatically in 2020, more than doubling in the US, and Twitch remained a top 5 competitor among more ‘traditional’ streaming rivals. TikTok and Twitch pose a dramatic shift in consumption towards user-generated and mobile-focused; a shift traditional players and marketers alike need to bake into their mobile strategies.” – Lexi Sydow, Sr Market Insights Manager, App Annie.