• Subscription
  • Printed Issue
  • Advertise
  • Contact Us
  • النسخة العربية
Tuesday, 16 December, 2025
CMOs Magazine
No Result
View All Result
  • Login
  • Register

No products in the cart.

  • Home
  • News
    • Marketing
    • Advertising
    • Media
    • PR
    • Digital
    • CSR
    • Events
  • In-Depth
    • Reports
    • Surveys
  • Insights & Analysis
    • Consumer Behavior
    • Market Performance
  • Interviews
  • Opinions
  • Business
SUBSCRIBE
CMOs Magazine
  • Home
  • News
    • Marketing
    • Advertising
    • Media
    • PR
    • Digital
    • CSR
    • Events
  • In-Depth
    • Reports
    • Surveys
  • Insights & Analysis
    • Consumer Behavior
    • Market Performance
  • Interviews
  • Opinions
  • Business
  • النسخة العربية
No Result
View All Result
CMOs Magazine
No Result
View All Result
Home In-Depth Surveys

Reading habits study of more than 3,800 students in Egypt shows big increase from last year in reading levels

CMOs by CMOs
1 year ago
in In-Depth, Reports, Surveys
Reading Time: 5 mins read
0
What Kids Are Reading report by Renaissance

What Kids Are Reading report by Renaissance

Share on FacebookShare on Twitter
  • 7% year-on- year increase in the number of pupils participating
  • Major international study also revealed the most popular authors among Egypt students

Cairo, Egypt: The annual ‘What Kids Are Reading Report’, a study of over 3,800 pupils across Egypt and over 1.2 million globally from leading edtech provider, Renaissance, shows a significant increase in the Average Book Difficulty (or ATOS Book Level) of the books read by pupils, which, at 3.7, is now on a par with the UK’s average of 3.6.

The Average Percent Correct (or APC) when pupils were quizzed on the books they had read, however, declined a little to 0.79, but is still a little above the UK average and is in line with the level of comprehension pupils need to progress their reading skills and attainment.

The What Kids Are Reading report also reveals pupils’ attitudes towards popular authors and books, with pupils in Egypt showing a big change in pattern of choice. Top authors in Egypt included Dav Pilkey, with nine books including eight of the top nine. The most popular titles were Dog Man: Fetch-22, Dog Man: Lord of the Fleas, as well as Dog Man and Cat Kid, to name a few. Roald Dahl had four books – Charlie and the Chocolate Factory, Matilda (English), The Magic Finger and George’s Marvellous Medicine. Of high readability in the list was Harry Potter and the Philosopher’s Stone by J. K. Rowling.

The research also confirms the link between more reading time in school with higher reading attainment. When considering Engaged Reading Time (ERT) and Cumulative Number of Words Read, we see further evidence of the impact of the time spent reading – the more time is allocated to reading, the greater the number of words read, with the biggest gains occurring when ERT exceeds 30 minutes per day.

The What Kids Are Reading Report was written using Renaissance data analysed by Professor Keith Topping from the University of Dundee. Commenting on the overall report:

“The key takeaway from this report is that more reading practice at an appropriate level of difficulty improves pupils’ reading performance. This has a knock-on impact on academic performance across the board. Focusing on comprehension and finding books they genuinely love will benefit pupils within and beyond the classroom. Schools and parents can support students by encouraging them to read often and consume more challenging books.”

Crispin Chatterton, former teacher and Director of Education at Renaissance, commented: “The What Kids Are Reading report identifies which books and authors are most engaging pupils. This is vital information for teachers to ensure pupils are reading books they really enjoy. When reading for pleasure, pupils are more likely to pay close attention to the content and it encourages a love of reading which stretches beyond their school years. Digital tools such as Accelerated Reader and myON can also help teachers to identify and support weak and reluctant readers.”

James Parkinson, Assistant Head, Teaching and Learning, at El Alsson British and American International Schools added: “The Renaissance solutions give our students the autonomy to choose books within their interests, thereby increasing their reading engagement. When students engage with these books, they start to read more, and over time, you can see the difference in their vocabulary and writing skills… and that’s what’s essential for us. Reading is a powerful tool for learning, particularly for students who often struggle with language and literacy skills in their native language. Access to a wide range of book titles and quizzes motivates our students to read, which in turn enables them to develop their English proficiency while improving their academic literacy performance. Hence, this focus on literacy development and reading engagement supports our learners in discovering how to read and write while learning English as a second or third language.”

Tags: RenaissanceRenaissance's What Kids Are Reading report
ShareTweetShare
CMOs

CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

Related Posts

Media's new normal - WARC
In-Depth

Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms

December 11, 2025
In-Depth

Mastercard Economics Institute’s 2026 Economic Outlook for MENA: Robust growth underpinned by investment and digital transformation

December 10, 2025
Standard Chartered Bank
In-Depth

Islamic finance offers a USD 5.5 trillion opportunity to unlock new markets and capital

November 5, 2025
In-Depth

New study: GenAI moves beyond hype as over 93% of CMOs see a clear ROI

September 26, 2025
James McDonald, Director of Data, Intelligence & Forecasting, WARC
Advertising

Global Ad Market Prospects Upgraded Following Social Media Windfall

September 25, 2025
The search before the search
Consumer Behavior

New WARC and TikTok research: How social and video are changing earch Advertising, which claims 22% of media budgets?

July 30, 2025

Recommended Stories

PRL-talabat Pro expands lifestyle benefits with strategic OSN+ entertainment EN.png

talabat pro expands lifestyle benefits with strategic OSN+ entertainment partnership across MENA region

December 12, 2025
Digital Media Forum.jpg

Digital Media Forum Announces Full 2025 Agenda and Speaker Lineup

December 12, 2025
Neverland Entertainment City in Hurghada - owned by Pickalbatros Group

5 Reasons to Visit Pickalbatros’ Neverland City in Hurghada

December 11, 2025
Neverland Honors the Makers of Success

Neverland Honors the Makers of Success… A Unified Team Elevating the Middle East’s Leading Entertainment Destination

December 11, 2025
On Its Third Anniversary: Neverland Embodies Kamel Abu Ali’s Vision for the Rise of Family Tourism in Egypt

On Its Third Anniversary: Neverland Embodies Kamel Abu Ali’s Vision for the Rise of Family Tourism in Egypt

December 10, 2025
CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

Recent Posts

  • talabat pro expands lifestyle benefits with strategic OSN+ entertainment partnership across MENA region
  • Digital Media Forum Announces Full 2025 Agenda and Speaker Lineup
  • 5 Reasons to Visit Pickalbatros’ Neverland City in Hurghada

Categories

  • Advertising
  • Business
  • Case Studies
  • Consumer Behavior
  • CSR
  • Digital
  • Entertainment
  • Events
  • In-Depth
  • Insights & Analysis
  • Interviews
  • Market Performance
  • Marketing
  • Media
  • Opinions
  • PR
  • Reports
  • Reviews
  • Surveys
  • Video

Subscribe to our Newsletter

By signing up, I agree to our TOS and Privacy Policy.

Copyright © 2021 All Rights Reserved. Designed By INDELIGENT

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
    • Marketing
    • Advertising
    • Media
    • PR
    • Digital
    • CSR
    • Events
  • Insights & Analysis
    • Consumer Behavior
    • Market Performance
  • In-Depth
    • Reports
    • Surveys
  • Interviews
  • Opinions
  • Business
  • Links
    • Subscription
    • Printed Issue
    • Advertise
    • Contact Us
  • النسخة العربية

Copyright © 2021 All Rights Reserved. Designed By INDELIGENT