In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Following Ethical Tourism Brands Will Become A Major Trend, Says Arabian Travel Market
RX Global, organizer of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travelers,...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the...
WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce”
The survey-led white paper explores new and effective opportunities for brands and retailers to sell directly to consumers through social...
World Mental Health Day: Three in Five MENA PR Professionals Want More Mental Health Support from Their Employer
1,728 PRs in region surveyed by YouGov for PRCA MENA Mental Health Report 42% say mental health worse due to...
Survey: Young Middle East Consumers Bring Spending Back, 85% Ready to Embrace Pre-Pandemic Shopping, Travel, and Holiday Experiences
Sitecore®, the global leader in digital experience management software, today released its Holiday Shopping Trends 2021 report exploring how consumers...
Mobile Shopping Persists Amid Global Reopenings with Purchases Up 30% January to May 2021, Says New Report from Liftoff and App Annie
Liftoff, a global performance-based mobile app marketing optimization platform, in partnership with the global data and analytics company App Annie...
Strategy is growing in importance and divergence but lacks diversity in its hiring
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global...
W7Worldwide Sets Out the 7 Best Practices in Influencer Marketing in Covid-19
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
After A Year That Disrupted The Industry, Global Rankings Show That Fintech is Thriving
A new report by findexable shows that 2020 was a year in which the financial technology (‘fintech’) sector expanded globally...
Hala Badri: The Creative Economy is a Promising Sector That Boosts Dubai’s Global Competitiveness
Hala Badri, Director General of Dubai Culture stressed that the creative economy (also known as the ‘orange economy’) is a...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.