In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
UAE Consumers Turn Cautious Amid High Inflation and Will Start Cutting Back Discretionary Spending, Reveals New Survey
Top two areas for cutbacks are clothes/apparels and fuel Other areas likely to see major reductions are eating out, weekend...
WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total...
New FedEx Research Shows E-commerce Opportunities Set to Grow for SMEs Under ‘New Normal’
The latest e-commerce trends from research commissioned by FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of...
27K unique conversions every day: Here’s how travel brand Wego achieved a remarkable feat
Customer engagement and retention specialist WebEngage has released a case study, shedding light on strategies and technologies that enabled the...
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery
As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to...
SAS survey: Middle East and Africa companies understand importance of delivering experiences that matter
More than half (62%) of companies across the Middle East and Africa (MEA) plan to increase their investments in solutions...
Strategists deliver crucial value to brands but talent shortages are a concern
As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has...
Customers do not often open brand emails — here’s how a Saudi retailer changed it
Today, we cannot talk about business competency without mentioning digitalization. In fact, many business leaders — regardless of the industry...
When it comes to travel, the UAE and KSA place high importance on premium experiences
New research finds that airport lounges remain extremely popular in the region Loyalty rewards are considered the top payment card...
Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3
The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.