In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Russia climbs rankings to become Dubai’s second-largest source market in 2021, with UAE set to remain the country’s preferred GCC destination
Russian market on course to surpass US$1 billion for UAE within next four years The average length of stay for...
WARC Global Advertising Trends: Where is the money going?
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and...
The Future is Hybrid: New PRCA MENA Census Uncovers Trends in Region’s PR Professions
Less than a fifth of Middle East and North Africa (MENA) PR and communication professionals (16%) expect to return to...
Most Missing Insights are Due to Data Bias
According to F5’s latest State of Application Strategy report, only five out of 100 people are managing to get the...
W7Worldwide Shares 7 Communications Lessons from COVID-19
If we have learned anything from the pandemic, it is the value of the communications function as a strategic discipline...
80% of Consumers Report Abandoning Retailers After Three Bad Experiences: Salesforce Connected Shoppers Report
Findings released in the fourth edition of the Salesforce Connected Shoppers Report reveal a growing gap between heightened expectations of...
The Future is Hybrid: New PRCA MENA Census Uncovers Trends in Region’s PR Professions
Less than a fifth of Middle East and North Africa (MENA) PR and communication professionals (16%) expect to return to...
Netacea Research: Skewed Analytics Cost Businesses As Much As Click Fraud
Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by...
Pre-Cyber Monday Digital Sales Up 18% Despite Higher Prices, Smaller Discounts, and Fewer Products
This year, early holiday shopping is driving an increase in digital sales, with few signs that economic and logistical headwinds...
97% Of Marketers Believe Pandemic-Induced Consumer Behaviors Are Here To Stay And Will Impact 2022 Strategies
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.