PRCA MENA DIGITAL AWARDS FINALISTS REVEALED

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.

The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Tuesday, 29th November, at Address Montgomerie, Emirates Hills, Dubai. The 10 award categories were judged by some of the industry’s most innovative minds.

Finalists:

Best Use of Video in a Campaign:

• APCO Worldwide – UMNIAH for Sustainability
• Ras Al Khaimah Tourism Development Authority – #RAKCalling
• Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
• W7Worldwide – Dispelling PR Myths

Best Use of Social Influencers in a Campaign:

• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• Gambit Communications – Gambit Communications & BBC Studios: The Green Planet
• QANECT – KIA FIFA Arab World Cup Hospitality Program: Influencer Engagement
• Ras Al Khaimah Tourism Development Authority – #RAKCalling

Best Performance in a Digital Campaign:

• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
• Ras Al Khaimah Tourism Development Authority – #RAKCalling
• Current Global – Breaking Barriers: Current Global and PepsiCo
• W7Worldwide – Building Bridges

Best Use of Content Marketing in a Campaign:

• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• QANECT – Launch of Adrift ANDA in Doha, Qatar
• Ras Al Khaimah Tourism Development Authority – #RAKCalling
• Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)

Best Social Media Campaign:

• ASDA’A BCW – The Human Side of Network #NetworkSpeaks
• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
• Current Global – Breaking Barriers: Current Global and PepsiCo

Best Digital Marketing Campaign:

• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
• Ras Al Khaimah Tourism Development Authority – #RAKCalling
• Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
• W7Worldwide – Dispelling PR Myths

Best Use of Paid Media in a Campaign

• Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
• Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
• Ras Al Khaimah Tourism Development Authority – #RAKCalling
• Weber Shandwick MENAT – Usain in the Membrane (Weber Shandwick MENAT and Epson)
• W7Worldwide – Building Cultural Bridges

Digital Professional of the Year:

• Empyre Communications – Zoe Serras
• Gambit Communications – Judy Bakieh
• Matrix Public Relations – Melwyn Abraham

Best Use of Reporting and Measurement in a Campaign:

• QANECT – QBIC Hackathon​ Campaign
• W7Worldwide – Demystifying Saudi Arabia’s Digital Journey

Digital Team of the Year:

• TishTash Communications
• Weber Shandwick MENAT