Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases ...
Tag: Consumers
Three lessons for brands during Ramadan 2022, by WARC’s Alex Brownsell
Three long years have passed since marketers were last able to focus their attention on Ramadan without having to consider ...
Ramadan Shopping Behaviors in Egypt
Ramadan, the most holy season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm ...
Henkel plans to merge Laundry & Home Care and Beauty Care to create new “Consumer Brands” business unit
Creating one multi-category platform for growth with around 10 billion euros sales Continued optimization of consumer portfolio: clear focus on ...
Retail in Cairo Begins to Bounce Back
The retail sector in Cairo was among the better-performing sectors in 2021, according to JLL’s latest market overview report released ...
The State of Mobile in 2022: How to Succeed in a Mobile-First World As Consumers Spend 3.8 Trillion Hours on Mobile Devices
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to App Annie, ...
Why A More Conscious Approach to Programmatic Can Pay Dividends?
Advertisers in the Middle East would benefit from focusing on media quality, rather than cheap reach, as they adopt programmatic ...
Interview – How The Shopping Behavior In Egypt Has Changed, And Some Remained The Same?
BASES Top Breakthrough Innovations award recognizes successful innovations across the globe. The 2021 winners in Egypt have garnered a combined ...
80% of Consumers Report Abandoning Retailers After Three Bad Experiences: Salesforce Connected Shoppers Report
Findings released in the fourth edition of the Salesforce Connected Shoppers Report reveal a growing gap between heightened expectations of ...
97% Of Marketers Believe Pandemic-Induced Consumer Behaviors Are Here To Stay And Will Impact 2022 Strategies
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.