IN THIS ISSUE, WE EXPLORE
- Buying habits in the pandemic era.. How do consumers think during Ramadan?
- T.V vs. Digital; who is set to benefit of media consumption shifts, this Ramadan?
- “OOH” advertising in Ramadan; It is time to exceed last year’s losses!
- 7 types of Ramadan Audiences that every marketer needs to know!
IN ADDITION TO A VARIETY OF INTERVIEWS WITH MARKET LEADERS
- Mohamed Abdel Kader, CEO of Influence Communications.
- Ziad Khammar, COO of DMS (Choueiri Group’s Digital Arm)
- Islam Gamal, Sales Director of DMS Egypt.
- Lara El Khoury, Digital Marketing Manager of Choueiri Group.
- Rolla Karam, Interim Chief Content Officer at OSN.
- Manar Mohamed Al-Amin, Founder and CEO of Sparkle Media Services.
- Alia El-Nagdi, Head of Marketing at IWAN Developments.
- Nelly Mahmoud, Chief Communications Officer, Head of Youth Beyond Banking and Financial Inclusion at EG-Bank.